When it comes to designing a successful website, many factors come into play. After all, sites have come a long way and users have become increasingly web savvy. As a result, you need to pay close attention when designing websites to ensure that they are not only user-friendly but effective and also gently pushes users to take your desired action. So, with that said, we will now look at a couple of website design tips that will help you to improve your website building skills.
Firstly, website speed should be one of your highest priorities. This is not only important if you want organic traffic from Google but also if you want users to stay on your site. Unfortunately, if your site is slow, then users will not stick around but will hit that back button and go to the next website. Page speed is also a well known Google ranking factor, and slower sites don’t rank highly.
Next, you should have your best content above the fold or use that space to hook users in so that they continue reading down your web page. To do this, you should have an evident and descriptive headline; you should also include your primary call to action as well as include pictures or other media that are interesting and engaging. By following these tips, it will increase engagement with your site, and more visitors will convert or at least take a step further along your marketing funnel.
A third tip is that you should try to simplify your site as much as possible. This makes use of Hick’s law which says that the more choices a person has, the longer they will take to come to a decision. So, to translate this into an effective website design strategy, you should have fewer menu items, have only 1 or 2 calls to action, limit the number of fields on a form, have only one goal per page, etc.
Lastly, you should direct attention using specific visual cues. For example, if you want users to fill out a form, then you can have a picture of a person looking in the direction of the form. Alternatively, you can use an arrow pointing to the contact form. This method is quite effective and more people will fill out the form or do your desired action when visual cues are placed.
In closing, we have just looked at a couple of website design tips that will help you to create better websites. So, be sure to implement them and you will notice a big difference.